Brita Global Water

Brand and consumer engagement strategy for the future of Brita .

Today the state of the world’s water supply is extremely critical. In many places around the globe, accessibility of clean, safe drinking water is being continually threatened by abuse of freshwater sources and rising temperatures due to global warming. As the situation continues to worsen, consumers attitudes, actions and beliefs regarding global water and water consumption are beginning to change. For Brita to stay contextually relevant and secure successful consumer engagement for future generations, the brand must strategically acknowledge and act upon these changing views on water to continue to produce meaningful products.