GLAD Visual Strategy

The Glad brand name is known for its unparalleled performance and efficiency when it comes to dealing with waste in any area of the home. However, with the development of new technologies, Glad products are beginning to take a leap into a new consumer product landscape, leading with sensorial stimulation and delight.

During my time at the Clorox Company, I was able to work within an internal team that asked the essential question, “How can we make trash more fun?”. I contributed an assessment of current packaging trends within multiple CPG categories, drawing from sources like the Dieline, to better understand how all elements of product packaging can work together to communicate a sense of playfulness and joy. I was able to present three cohesive pathways to the team, relating back to tangible visual attributes that could be used in moving forward with future product development to achieve this objective.