FUSE Brand Development

A brand for users with overlooked needs

The Fuse brand was developed as part of my thesis project in collaboration with Hannah Caprez and Brigitta Gegenheimer.

Fuse is the first of its kind among lifestyle brands that prioritizes empowering users to reach their limitless potential, through seamless integration of wellness solutions and performance products.

Below is a comprehensive brand book that outlines the visual elements and brand guidelines that correspond with our branded thesis projects.

Skills: Brand Strategy, Graphic Design, Marketing and Social Media Strategy